THE VALUES VISION

Introduction

SocialFi emerged in it's current form in 2023 as one of the hottest sectors in Web3 with Protocols coming up with new ways to engage and co-create with audiences. ValuesCo was cofounded in 2021 set to redefine marketing through a unique blend of gamification and blockchain technology.

$500B is spent annually on marketing and loyalty from brands. We envision a future where that capital is more effectiveness allocated by brands, NGOs, and media publishers to co-create a brighter, more connected future in partnership with their customers and audiences. blog explores how ValuesCo stands poised to transform Web3-enabled consumer marketing and impact creation.

Why ValuesCo? Our Thesis

ValuesCo is designed to resonate with a purpose-driven audience by facilitating meaningful engagement between brands, creators, and consumers. Here’s why ValuesCo stands out:

• Gamified Engagement: ValuesCo leverages gamified elements to create viral marketing campaigns that not only engage but also reward users for their participation in social and environmental impact initiatives.
• Holistic Ecosystem: The integration with the Values Network, a SocialFi Protocol, allows for an expansive ecosystem where data and user interactions are synergized across a decentralized network. This ecosystem supports a variety of outcomes, like the GENZERO climate action with TIME, which generated significant ROI and user engagement through actionable partnerships​​.
• Strategic Growth: The go-to-market strategy is sharply focused on sectors ripe for innovation such as media, brands, entertainment, and the creator economy. This strategy is reinforced by current traction where ValuesCo has shown a solid revenue stream with expectations to significantly increase by 2024​​.

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This Vision is the north star of the Values Network, we are dedicated to advancing SocialFi into a purpose-driven industry that overcomes the mistakes of social tokens in the past and provide a co-creation platform for a brighter, collaborative future.